You are a small business service provider, who wants customers that understand the value you offer them, and are willing to pay for it.
Perhaps you’ve been running different businesses for most of your life. You like the freedom of being your own boss. While older entrepreneurs accumulate vast amounts of knowledge and expertise during their venturing years, they can also suffer from ‘offering confusion’
When they establish another business, they have such a wide range of skills and services they cast their net for customers widely.
But this is often a mistake.
Trying to appeal to everybody – you often attract nobody at all.
A lack of inquiries and sales causes confusion and worry. It’s just demoralising, especially when you believe you provide a superior service to your competitors!
You need to find YOUR niche – and that’s not always easy.
Your business venture is a creative extension of yourself
‘You are the expert at what you do. But it’s extremely difficult, if not impossible, to ‘see yourself’ and your business objectively.
Crucially I act as a valuable sounding board.
Together we will deconstruct all aspects of your business offering, before advantageously presenting it again’
Time goes fast. Don’t waste it through trial and error.
Wouldn’t it be better to get your marketing right first time?
Many business owners struggle because they don’t fully understand the value of their offering, for whom, or why it’s better than their competitors.
I’ve been helping small business owners with big visions find their authentic, unique trading advantages for 25 years.
I’ll start where you are. Along the way, we often find ‘hidden gems’ in your business processes that you can monetise too.
I’ve extensively studied wealth creation education in business networks, meaning I’m uniquely armed with knowledge about small business owners motivations, hopes and aspirations – as well as understanding marketing that works!
My aim is to set you on the road thriving, as the only logical choice of provider for your target audience.
Being in business will become rewarding again.